A SaaS that sells itself before the demo.
Your product is good. Your site should say so before anyone books a call. We build the marketing site and the product marketing around it, so the story lands early and trials turn into users.
In short
Clika builds marketing sites and product marketing for SaaS founders: positioning, landing and pricing pages, demo and trial flows, onboarding emails, feature pages, content plus AEO, and paid acquisition. We cover activation, retention basics and product analytics, so you can see what sells and keep improving it.
One product, presented properly.
The same product, seen in the three places buyers look first: the site that carries the story, the visuals that make it tangible, and the short video that travels.
The marketing site: story, proof, pricing, demo requests — designed to sell before a call.
Reel · 9:16
Short vertical video for launches and ads — the format your audience already watches.
Play videoProduct visuals and UI shots that make the value obvious.
Founder and team imagery that builds trust before the demo.
Campaign and social visuals built for launch weeks.
What this actually gets you.
A site that sells before the demo
Visitors understand the product, the price and the next step without a call. Demos arrive warmer and your team spends less time explaining the basics.
Trials that turn into users
Clear onboarding emails and a sensible activation path get people to their first real win. That is what turns a signup into a customer.
Growth you can actually measure
Product analytics connect pages and campaigns to activation and retention. You double down on what works instead of guessing.
SaaS marketing
Positioning & message
A clear promise, audience and proof, written down. Every page and email follows the same story.
Landing & pricing pages
Pages built around one action: start a trial, book a demo or pick a plan. We test structure, proof and calls to action.
Demo & trial request flows
Short forms, fast booking and a clear next step. We remove the friction between interest and a working account.
Onboarding emails
Sequences that welcome, teach and reactivate. Each email has one job and points to one action in the product.
Feature & use-case pages
A page for each job your product does, shaped so Google and AI assistants understand it and buyers recognise themselves.
Paid acquisition & retention basics
Campaigns that feed trials, plus the lifecycle emails and habits that keep users around after the first month.
Tools & stack
Four steps, no mystery in the middle.
Audit
We review your site, funnel, analytics and competitors, then find where interest leaks. You get a prioritised list before we design anything.
Direction
We agree the positioning, the pages that matter and the one metric we are moving. No page is built without a job.
Production
Design, copy and build run in weekly slices. Tracking and onboarding emails ship with the pages, not after them.
Growth
We watch activation and retention, test new pages and campaigns, and keep improving what the data supports.
Deliverables
- Positioning and message platform
- Marketing site design and build
- Pricing page structure and tests
- Demo and trial request flows
- Onboarding email sequences
- Feature and use-case pages
- Content plan with AEO formatting
- Paid acquisition setup and creative
- Activation and retention basics
- Product analytics and event tracking
What drives the number.
Site as a project, growth monthly
The marketing site and pricing pages are quoted as a fixed project. Content, AEO and paid acquisition run monthly and scale with the results.
Scoped to your stage
Pre-launch, first customers or scaling: the scope follows your stage. You never pay for channels the product is not ready for.
You own everything
Code, content, analytics and ad accounts are yours. No lock-in and no licence fees to keep your own site online.
The questions we get asked first.
Still unsure? Send a note — we answer straight, even when the honest answer is that you do not need us yet.
Talk to usA focused marketing site ships in four to six weeks. Larger sites with many feature pages take longer, and we put the dates in writing before we start.
Yes. We can build the site end to end or hand your developers a design system and specs. Everything stays in your repo either way.
Yes. We rebuild on the stack your team can run, migrate the content and keep the SEO signals that matter during the move.
We do. The same people who shape the positioning write the pages and emails, so the story stays consistent everywhere.
We define the first real win in your product, track it in your analytics and tie pages and emails to it. Reports show what moved it.
Yes. We run Meta and Google campaigns with creative testing, and scale only when the cost per trial and activation makes sense.
Ready to build a SaaS that sells itself?
Show us your product and your current funnel, and we will tell you where the demo requests are leaking.