Ads that pay for themselves.
Paid media is only expensive when the maths is broken. We run Meta and Google campaigns with creative testing, clean tracking and landing pages built to convert. You scale what works and stop paying for what does not.
In short
Clika plans, runs and scales paid media on Meta and Google. We test creative, audiences and offers, align landing pages, fix tracking and manage budgets to a target cost per acquisition. Every campaign reports on revenue, not vanity metrics, and scales only when the maths holds.
What this actually gets you.
Spend tied to outcomes
Every campaign has a target cost per acquisition and a clear owner. Budget moves to what produces revenue.
Creative that carries the campaign
Most ad performance is decided by the creative, not the settings. We test concepts, hooks and formats continuously.
Pages that close the loop
Ads and landing pages are built as one unit. Better alignment lifts conversion without raising spend.
Paid media & growth
Meta ads
Facebook and Instagram campaigns across prospecting, retargeting and catalogue sales. Creative testing is part of every cycle.
Google ads
Search, Performance Max and Shopping campaigns built around intent. Negative keywords and feed hygiene included.
Creative testing
A steady stream of hooks, angles and formats tested in disciplined batches. Winners scale and losers stop fast.
Audience & offer testing
We test who sees the ad and what they are offered, not just the image. Offers often beat optimisations.
Tracking & attribution
Conversions API, server-side events and clean UTM discipline. Decisions rest on data you can trust.
Scaling & retention basics
Budget scaling rules plus lifecycle emails and win-back flows that raise the value of each customer.
Tools & stack
Four steps, no mystery in the middle.
Audit
We check accounts, tracking and historical data, then set targets that match your margins. No target, no campaign.
Direction
Offers, audiences and creative angles mapped to the funnel. We agree what success looks like before launch.
Production
Campaigns, audiences and creatives built and launched in test batches. Learning happens in weeks, not quarters.
Growth
Weekly optimisation, monthly reporting and a scaling plan. Winners get budget and losers get cut.
Deliverables
- Account and tracking audit
- Campaign architecture and setup
- Audience and retargeting structure
- Ad creative variants and copy
- Landing page alignment and review
- Server-side tracking and events
- Testing roadmap
- Weekly optimisation cycles
- Monthly performance report
- Scaling plan and forecasts
What drives the number.
Management fee plus media budget
We charge a monthly management fee and your budget sits in your own ad accounts. You see every euro spent.
Scoped to ambition
Fees scale with channels, markets and creative volume. Small focused tests can start lean.
You keep the accounts
Ad accounts, pixels, audiences and data belong to you. If we stop working together, the history stays yours.
The questions we get asked first.
Still unsure? Send a note — we answer straight, even when the honest answer is that you do not need us yet.
Talk to usEnough to gather data without starving the test. We recommend a starting figure after seeing your margins and market.
We prefer flat fees, so our advice stays neutral. Percentage models reward spending more, not spending well.
We do, or we work with what you have. Testing needs volume, so we plan production alongside media.
Tracking and setup usually take one to two weeks. First results arrive within the first month of live testing.
Yes. We review or build the pages your ads point to, because the ad and the page share one job.
Meta and Google are our core. We add TikTok or LinkedIn when the audience and offer justify it.
Ready to make your ads pay for themselves?
Send us your current numbers and we will tell you where the budget should go.